Moneyball 2.0: How Data Became Football's Biggest Advantage

Football has entered the age of data. From expected goals and advanced scouting models to wearable technology and artificial intelligence, numbers now influence how clubs recruit players, prepare for matches and search for a competitive advantage.

Moneyball 2.0: How Data Became Football's Biggest Advantage explores the analytics revolution that transformed the modern game. Discover how concepts such as xG, expected assists, expected threat and pressing metrics changed the way performance is measured; how clubs including Brentford, Brighton and Liverpool embraced data-driven decision-making; and how analysts work behind the scenes to turn millions of data points into practical football intelligence.

The book also examines the evolution of scouting, predictive recruitment, performance tracking, fan analytics and emerging technologies while considering the limitations, biases and ethical questions that come with football's increasing reliance on data.

Written for football supporters who want to understand the numbers without needing a statistics degree, Moneyball 2.0 explains how analytics became one of modern football's most important competitive tools-and why human judgement still matters.