Inside Google Ads: Everything you need to know about Audience Targeting

In this book, Google Ads Coach Jyll Saskin Gales goes beyond the basics, providing a deep dive into the strategies and tactics that drive sustainable success. As one of the Top 10 Most Influential PPC Experts in the world, Saskin Gales distils her 10+ years of Google Ads experience, including 6 years working at Google with the world's largest and most sophisticated advertisers, into this easy-to-read, practical guide for you.

With Inside Google Ads, you'll discover how to:

• Gain a clear understanding of every audience targeting option available in Google Ads, from remarketing to custom segments and automated targeting.
• Leverage Google's vast data and your own customer insights to create highly targeted campaigns
• Implement effective audience strategies across Search, Performance Max, Demand Gen, Display, Video, and Shopping campaigns
• Understand how audiences interact with core Google Ads features like bidding, conversion tracking, and ad creative
• Build a winning audience strategy for any business, regardless of industry or objective

With clear explanations, practical tips and real-world examples, this book empowers you to become a Google Ads audience targeting expert. Whether you're a seasoned pro or just starting out, Inside Google Ads is your indispensable guide to mastering the art and science of audience targeting.

Mike Rhodes, Co-author of The Ultimate Guide to Google Ads and Founder of Mike Rhodes Ideas, says "As someone who's navigated the Google Ads landscape for 21 years, I've seen countless changes, but the importance of mastering audience targeting is greater than ever. Jyll Saskin Gales absolutely nails it in Inside Google Ads. She brilliantly cuts through the noise, offering not just crystal-clear explanations but also the critical nuance behind why things work the way they do, paired with excellent practical examples. She even tackles the vital context of privacy, cookies, and pixels, explaining their impact on today's strategies. If you want to truly master Google Ads audiences in today's complex environment, this book is an essential, practical guide. Highly recommended!"Buy Inside Google Ads today and start getting the might of Google Ads working for you!