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Principles of Marketing (2025)

Principles of Marketing (2025)

by Gomez Albrecht, Maria
No customer reviews yet ISBN 9781069271549 Majosta

Includes all Errata as of January 2025.

Principles of Marketing (2025) is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.

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Product details

BrandMajosta
Pub dateJan 16, 2025
ISBN-101069271543
ISBN-139781069271549
LanguageEnglish
Bindingpaperback
Print length700 pages
Dimensions11.69 × 1.58 × 8.27 in
Weight4 lb
Last updated 2026-08-25 06:39
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