Prove It or Lose It - The (Mostly) No-Nonsense Guide to Surviving Experimentation Program Drama

• The GROW framework for communicating value effectively
• Strategies to win over stakeholders
• How to build a brand for your program that lasts

With over 15 years of digital optimization experience, Rommil Santiago has built his career at the intersection of Growth, Product, Marketing, Experimentation, and Analytics. He's successfully navigated the complexities of launching and scaling Experimentation Programs, managing cross-functional teams, and fostering a culture of data-driven decision-making within challenging organizational environments.

"In a world where everyone is trying to make CRO elitist, complicated and gate information, Rommil said, 'Screw this, here is my experience, resources, and go ahead and be successful.'"

- Juliana Jackson, Associate Director, Data & Digital Experience @ Monks

Here are some comments from some folks who have read early drafts of Prove it or Lose it:

"Rommil's passion for experimentation is evident throughout this book, as is his commitment to fostering a community of practitioners... Rommil's insights are timely as they address the challenges faced by the ones running experimentation at various maturity levels in organizations."

- Ton Wesseling, Founder of the Experimentation Culture Awards

"Seeing a raw cut of experimentation, with tangible takeaways to action TODAY is this book. It's a book chock full of tactics you can take today to actually build and foster a culture of experimentation, and optimize your optimization program."

- Shiva Manjunath, Host of the From A to B Podcast