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Public Relations Writing Essential Tools for Effective Storytelling
by [Fields, Valerie]
$159.04
Description
Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field. Author Valerie Fields uses a practical approach, providing students with tips and checklists for producing high-quality content. Sample templates, writing exercises, and case studies in each chapter give students the opportunity to analyze and craft strategic messages for specific audiences. With a focus on storytelling, social media, and socially-conscious content, this text helps students understand the power of words within the larger context of our ever-changing media landscape.
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Product Details
- SAGE Publications, Inc Brand
- Oct 1, 2024 Pub Date:
- 9781071856468 ISBN-13:
- 1071856464 ISBN-10:
- 416.0 pages Paperback
- English Language
- 9.13 in * 0.94 in * 7.38 in Dimensions:
- 2 lb Weight:
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