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Athletes as Influencers: Name, Image, and Likeness: Name, Image, and Likeness
Athletes as Influencers: Name, Image, and Likeness: Name, Image, and Likeness
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ISBN 9781098298234
- Published
- Jan 2026
- Language
- English
$25.00
$35.64
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About this book
From Michael Jordan to Simone Biles, athletes are turning their athletic prowess into lucrative brands. Athletes as Influencers: Name, Image, and Likeness explores how college and professional athletes are capitalizing on their fame in the ever-changing world of NIL rules. This title features informative sidebars and case studies, exciting photos, a glossary, and an index. SportsZone is an imprint of Abdo Publishing, a division of ABDO.
Specifications
PublishedJan 1, 2026
ISBN-101098298233
ISBN-139781098298234
LanguageEnglish
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