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Thinking About Answers The Application of Cognitive Processes to Survey Methodology

by [Seymour Sudman, Norbert Schwarz, Norman Bradburn]

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Description

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

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Product Details

  • Jossey-Bass Brand
  • Oct 19, 2010 Pub Date:
  • 9781118016091 ISBN-13:
  • 1118016092 ISBN-10:
  • 322.0 pages Paperback
  • English Language
  • 0.39 in * 0.39 in * 0.39 in Dimensions:
  • 1 lb Weight: