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Hit Brands How Music Builds Value for the World s Smartest Brands

by [Jackson, D., Jankovich, R., Sheinkop, E.]

$75.15

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Description

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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Product Details

  • Palgrave Macmillan Brand
  • Oct 31, 2013 Pub Date:
  • 9781137271471 ISBN-13:
  • 1137271477 ISBN-10:
  • 211.0 pages Hardcover
  • English Language
  • 9.8 in * 0.7 in * 5.7 in Dimensions:
  • 1 lb Weight: