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Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects (2014)

Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects (2014)

by Perna, A
No customer reviews yet ISBN 9781137335654

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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Pub dateMar 28, 2014
ISBN-101137335653
ISBN-139781137335654
LanguageEnglish
Last updated 2026-09-08 16:09
$114.64
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