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Competitive Dynamics in the Mobile Phone Industry (2013)
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Competitive Dynamics in the Mobile Phone Industry (2013)

by C Giachetti
No customer reviews yet ISBN 9781137373694
Published
Jul 2013
Language
English
$57.47
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Brand New

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About this book

This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

Specifications

PublishedJul 22, 2013
ISBN-101137373695
ISBN-139781137373694
LanguageEnglish

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