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Home/ Trendology: Building an Advantage Through Data-Driven Real-Time Marketing (2014)
Trendology: Building an Advantage Through Data-Driven Real-Time Marketing (2014)

Trendology: Building an Advantage Through Data-Driven Real-Time Marketing (2014)

by Kerns, C
No customer reviews yet ISBN 9781137479556

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

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Product details

Pub dateNov 11, 2014
ISBN-101137479558
ISBN-139781137479556
LanguageEnglish
Last updated 2026-09-10 16:11
$19.70 $27.99 29% off
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