Original Image
click to view more

Science of Why: Decoding Human Motivation and Transforming Marketing Strategy (2015)

by Science of Why: Decoding Human Motivation and Transforming Marketing Strategy (2015)

$38.78

List Price: $49.99
Save: $11.21 (22%)
add to favourite
  • Only 1 left in Stock - order soon.
  • FREE DELIVERY by Monday, May 05, 2025
  • 24/24 Online
  • Yes High Speed
  • Yes Protection
Tell-A-Friend
Last update:

Description

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

Last updated on

Product Details

  • Springer Brand
  • Jun 15, 2015 Pub Date:
  • 9781137502032 ISBN-13:
  • 1137502037 ISBN-10:
  • English Language
  • 9.75 in * 0.75 in * 6.5 in Dimensions:
  • 1 lb Weight: