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Active Consumer: Novelty and Surprise in Consumer Choice

Active Consumer: Novelty and Surprise in Consumer Choice

No customer reviews yet ISBN 9781138007147

This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

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Pub dateApr 8, 2014
ISBN-101138007145
ISBN-139781138007147
LanguageEnglish
Last updated 2026-03-15 06:08
$72.02
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