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Sensory Marketing: Theoretical and Empirical Grounds
by Sensory Marketing: Theoretical and Empirical Grounds
$74.12
Description
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.
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Product Details
- Mar 10, 2017 Pub Date:
- 9781138041011 ISBN-13:
- 1138041017 ISBN-10:
- English Language
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