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City Branding and Promotion: The Strategic Approach
City Branding and Promotion: The Strategic Approach
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ISBN 9781138488106
Taylor & Francis Ltd (Sales)
The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
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Product details
BrandTaylor & Francis Ltd (Sales)
Pub dateMay 2, 2019
ISBN-101138488100
ISBN-139781138488106
Pages186
LanguageEnglish
Dimensions9.21 × 6.14 × 0.5 in
Weight1 lb
Last updated 2026-06-15 07:01
$243.54
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Delivery by Monday, September 14, 2026
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