Content Design, Second edition: Research, plan and deliver the content your audience wants and needs

Sarah Winters (internationally renowned leader and founder of Content Design London) and content designer Rachel Edwards explain how to use content design techniques to make your content better for your users, and your organisation.

They explain:

• what content design is,
• why content design is different from other types of writing,
• how to use data and evidence to create good content,
• who to involve in content creation.

Using real-world and imagined examples, this practical guide supports you through the content design process one step at a time. This second edition includes updated case studies and a new chapter on journey mapping.

Chapter 1: Why content design matters
Chapter 2: The science of reading
Chapter 3: Content discovery and research
Chapter 4: User stories and job stories
Chapter 5: Journey mapping
Chapter 6: Bringing your organisation with you
Chapter 7: Designing content
Chapter 8: Writing content
Chapter 9: Pair writing
Chapter 10: Crits
Chapter 11: Finished pages