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Electronic Commerce
by [Schneider, Gary]
$202.56
Description
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
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Product Details
- Cengage Learning Brand
- Feb 26, 2016 Pub Date:
- 9781305867819 ISBN-13:
- 1305867815 ISBN-10:
- 624.0 pages Paperback
- English Language
- 8.75 in * 1 in * 7.25 in Dimensions:
- 2 lb Weight:
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