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If Then How the Simulmatics Corporation Invented the Future

by [Lepore, Jill]

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Description

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science.

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Product Details

  • Liveright Brand
  • Sep 14, 2021 Pub Date:
  • 9781324091127 ISBN-13:
  • 1324091126 ISBN-10:
  • 432.0 pages Paperback
  • English Language
  • 8.3 in * 1.1 in * 5.5 in Dimensions:
  • 2 lb Weight: