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Phenomenon of Political Marketing (1990)
Phenomenon of Political Marketing (1990)
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ISBN 9781349103546
Palgrave Macmillan
- Published
- Jan 1990
- Language
- English
- Size
- 8.5 × 0.69 × 5.5 in
$57.47
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About this book
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
Specifications
PublisherPalgrave Macmillan
PublishedJan 1, 1990
ISBN-101349103543
ISBN-139781349103546
LanguageEnglish
Dimensions8.5 × 0.69 × 5.5 in
Weight1 lb
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