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Revenue Management: A Practical Pricing Perspective (2011)
Revenue Management: A Practical Pricing Perspective (2011)
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ISBN 9781349317134
Palgrave Macmillan
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
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BrandPalgrave Macmillan
Pub dateDec 8, 2010
ISBN-101349317136
ISBN-139781349317134
LanguageEnglish
Dimensions8.5 × 0.62 × 5.5 in
Weight1 lb
Last updated 2026-06-15 07:54
$114.64
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