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Luxury Fashion Branding: Trends, Tactics, Techniques (2007)

by Luxury Fashion Branding: Trends, Tactics, Techniques (2007)

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Description

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

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Product Details

  • May 3, 2007 Pub Date:
  • 9781349356577 ISBN-13:
  • 1349356573 ISBN-10:
  • English Language