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Humanistic Marketing (2014)

Humanistic Marketing (2014)

No customer reviews yet ISBN 9781349469642 Palgrave Macmillan

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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BrandPalgrave Macmillan
Pub dateNov 20, 2013
ISBN-101349469645
ISBN-139781349469642
LanguageEnglish
Dimensions8.5 × 0.69 × 5.51 in
Weight8 lb
Last updated 2026-03-15 05:37
$114.64
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