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Home/ Real Luxury: How Luxury Brands Can Create Value for the Long Term (2014)
Real Luxury: How Luxury Brands Can Create Value for the Long Term (2014)

Real Luxury: How Luxury Brands Can Create Value for the Long Term (2014)

by Pinkhasov, M
No customer reviews yet ISBN 9781349484232

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

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Product details

Pub dateJan 1, 2014
ISBN-101349484237
ISBN-139781349484232
LanguageEnglish
Last updated 2026-09-08 02:59
$57.47
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