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Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges (2014)
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Published
Oct 30, 2014
ISBN-13
9781349487868

Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges (2014)

by Boire, R
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Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

Product details

Pub dateOct 30, 2014
ISBN-101349487864
ISBN-139781349487868
LanguageEnglish
Last updated 2026-10-02 08:26
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