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Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results (20

Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results (20

by Giannetto, D
No customer reviews yet ISBN 9781349488957 Palgrave Macmillan

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

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Product details

BrandPalgrave Macmillan
Pub dateJan 27, 2015
ISBN-10134948895X
ISBN-139781349488957
LanguageEnglish
Dimensions9.25 × 0.62 × 6.1 in
Weight1 lb
Last updated 2026-09-08 13:16
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