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Sonic Branding An Essential Guide to the Art and Science of Sonic Branding
by [Jackson, D.]
$75.15
Description
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
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Product Details
- Palgrave Macmillan Brand
- Jan 1, 2003 Pub Date:
- 9781349509775 ISBN-13:
- 1349509779 ISBN-10:
- 201.0 pages Paperback
- English Language
- 9.02 in * 0.46 in * 5.98 in Dimensions:
- 1 lb Weight:
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