Skip to content
Home/ Marketing Identities Through Language: English and Global Imagery in French Advertising (2006)
Marketing Identities Through Language: English and Global Imagery in French Advertising (2006)

Marketing Identities Through Language: English and Global Imagery in French Advertising (2006)

by Martin, E
No customer reviews yet ISBN 9781349526000

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

About the author

Product details

Pub dateJan 1, 2006
ISBN-101349526002
ISBN-139781349526000
LanguageEnglish
Last updated 2026-05-29 08:54
$114.64
In stock — ships in 24 hours with free tracking
Delivery by Monday, September 14, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from Advertising & Promotion
See all
22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Al
$14.16
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Sutherland, Rory
$14.16
Positioning: The Battle for Your Mind, 20th Anniversary Edition (Anniversary)
Ries, Al
$24.56
Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Mark, Margaret
$29.41
Positioning: The Battle for Your Mind
Ries, Al
$15.55
Technique for Producing Ideas (Revised)
Young, James
$8.62