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Digital Television Strategies: Business Challenges and Opportunities (2003)
Digital Television Strategies: Business Challenges and Opportunities (2003)
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ISBN 9781349666706
- Published
- Oct 2002
- Language
- English
$57.47
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About this book
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?
Specifications
PublishedOct 22, 2002
ISBN-10134966670X
ISBN-139781349666706
LanguageEnglish
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