Desert Hope: The zombie apocalypse experiment

Hinderliter, Charles

McIntire, Sandra A

Bordens, Kenneth S

Runyon, Richard P

<p>While there are many books available on statistical analysis of data from experiments, there is significantly less available on the design, development, and actual conduct of the experiments. <i>Laboratory Experiments in the Social </i>Sciences summarizes how to design and conduct scientifically sound experiments, be they from surveys, interviews, observations, or experimental methods. The book encompasses how to collect reliable data, the appropriate uses of different methods, and how to avoid or resolve common problems in experimental research. Case study examples illustrate how multiple methods can be used to answer the same research questions and what kinds of outcome would result from each methodology. Sound data begins with effective data collection. This book will assist students and professionals alike in sociology, marketing, political science, anthropology, economics, and psychology.</p>

<p><i>Advances in Experimental Social Psychology, Volume 60</i>, the latest release in this highly cited series, contains contributions of major empirical and theoretical interest in social psychology. Chapters in this new release include Belief in Karma: How Cultural Evolution, Cognition, and Motivation Shape Belief in Supernatural Justice, Into Another's Mind Darkly: How the Mechanisms of Social Judgment Yield Predictable Accuracy, Bias, and Insights for Improvement, Toward Capturing the Functional and Nuanced Nature of Social Stereotypes: An Affordance Management Theory, Mechanisms of Motivated Self-Perception and Their Relation to Authenticity, The Dual-Hormone Hypothesis of Testosterone and Cortisol Interactions in Human Behavior, and more. </p>