Soft Sell: The New Art of Selling (Revised)

Everyone sells every day--themselves, their ideas, their products or services. Soft Sell provides a new approach to selling...one that stresses motivation, communication, relationship-building, emotional intelligence and self-image psychology to power-boost you to personal sales success!

Soft Sell gives you:

• An in-depth, self-analysis questionnaire to get you started
• Exercises to expand your possibilities and help rid yourself of imaginary ceilings and self-imposed limitations
• The 20 qualities found in the most successful salespeople--with a scale for you to evaluate and grade yourself
• Simple ways to get out of a sales slump
• 17 principles for personal achievement

And Soft Sell explains:

• Sales objections--what they actually mean and how to overcome them
• Attitude--how to really increase your success
• Prospecting--how to discover the prospect's dominant buying motive
• The sales interview--get your prospect to tell you how to sell to him or her
• Service--building customer support and loyalty to increase repeat business