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Premium Power The Secret of Success of Mercedes Benz BMW Porsche and Audi
by [Rosengarten, P., Stuermer, C.]
$60.27
Description
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.
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Product Details
- Palgrave Macmillan Brand
- Oct 17, 2005 Pub Date:
- 9781403998835 ISBN-13:
- 1403998833 ISBN-10:
- 208.0 pages Hardcover
- English Language
- 9.5 in * 0.5 in * 6 in Dimensions:
- 1 lb Weight:
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