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Premium Power: The Secret of Success of Mercedes-Benz, Bmw, Porsche and Audi (2005)
Premium Power: The Secret of Success of Mercedes-Benz, Bmw, Porsche and Audi (2005)
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ISBN 9781403998835
Palgrave Macmillan
- Published
- Oct 2005
- Language
- English
- Size
- 9.5 × 0.5 × 6 in
$57.47
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About this book
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.
Specifications
PublisherPalgrave Macmillan
PublishedOct 17, 2005
ISBN-101403998833
ISBN-139781403998835
Hardcover208.0 pages
LanguageEnglish
Dimensions9.5 × 0.5 × 6 in
Weight1 lb
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