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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and

by Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised)

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Description

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.

This enlightening edition includes new information on:

-The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

-A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

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Product Details

  • Simon & Schuster Brand
  • Dec 30, 2008 Pub Date:
  • 9781416595243 ISBN-13:
  • 1416595244 ISBN-10:
  • English Language
  • 8.44 in * 0.8 in * 5.5 in Dimensions:
  • 1 lb Weight: