FreeMarker template error: The following has evaluated to null or missing: ==> [in template "component://snj2/template/catalog/ProductDetail.ftl" at line 389, column 19] ---- Tip: It's the step after the last dot that caused this error, not those before it. ---- Tip: If the failing expression is known to be legally refer to something that's sometimes null or missing, either specify a default value like myOptionalVar!myDefault, or use <#if myOptionalVar??>when-present<#else>when-missing</#if>. (These only cover the last step of the expression; to cover the whole expression, use parenthesis: (myOptionalVar.foo)!myDefault, (myOptionalVar.foo)?? ---- ---- FTL stack trace ("~" means nesting-related): - Failed at: #if (product.originalImageUrl?string?... [in template "component://snj2/template/catalog/ProductDetail.ftl" at line 389, column 13] ---- Java stack trace (for programmers): ---- freemarker.core.InvalidReferenceException: [... Exception message was already printed; see it above ...] at freemarker.core.InvalidReferenceException.getInstance(InvalidReferenceException.java:134) at freemarker.core.UnexpectedTypeException.newDesciptionBuilder(UnexpectedTypeException.java:80) at freemarker.core.UnexpectedTypeException.<init>(UnexpectedTypeException.java:43) at freemarker.core.BuiltInsForMultipleTypes$stringBI._eval(BuiltInsForMultipleTypes.java:709) at freemarker.core.Expression.eval(Expression.java:81) at freemarker.core.ExistenceBuiltins$ExistenceBuiltIn.evalMaybeNonexistentTarget(ExistenceBuiltins.java:52) at freemarker.core.ExistenceBuiltins$has_contentBI._eval(ExistenceBuiltins.java:112) at freemarker.core.ExistenceBuiltins$has_contentBI.evalToBoolean(ExistenceBuiltins.java:119) at freemarker.core.AndExpression.evalToBoolean(AndExpression.java:36) at freemarker.core.ParentheticalExpression.evalToBoolean(ParentheticalExpression.java:35) at freemarker.core.IfBlock.accept(IfBlock.java:49) at freemarker.core.Environment.visit(Environment.java:326) at freemarker.core.Environment.visit(Environment.java:332) at freemarker.core.Environment.visit(Environment.java:332) at freemarker.core.Environment.process(Environment.java:305) at org.apache.ofbiz.base.util.template.FreeMarkerWorker.renderTemplate(FreeMarkerWorker.java:263) at org.apache.ofbiz.widget.model.HtmlWidget.renderHtmlTemplate(HtmlWidget.java:167) at org.apache.ofbiz.widget.model.HtmlWidget$HtmlTemplate.renderWidgetString(HtmlWidget.java:216) at org.apache.ofbiz.widget.model.HtmlWidget.renderWidgetString(HtmlWidget.java:140) at org.apache.ofbiz.widget.model.ModelScreenWidget$PlatformSpecific.renderWidgetString(ModelScreenWidget.java:1321) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$Section.renderWidgetString(ModelScreenWidget.java:280) at org.apache.ofbiz.widget.model.ModelScreen.renderScreenString(ModelScreen.java:164) at org.apache.ofbiz.widget.model.ScreenFactory.renderReferencedScreen(ScreenFactory.java:214) at org.apache.ofbiz.widget.model.ModelScreenWidget$IncludeScreen.renderWidgetString(ModelScreenWidget.java:780) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$Section.renderWidgetString(ModelScreenWidget.java:280) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$DecoratorSection.renderWidgetString(ModelScreenWidget.java:906) at org.apache.ofbiz.widget.model.ModelScreenWidget$SectionsRenderer.render(ModelScreenWidget.java:127) at org.apache.ofbiz.widget.model.ModelScreenWidget$DecoratorSectionInclude.renderWidgetString(ModelScreenWidget.java:943) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$Section.renderWidgetString(ModelScreenWidget.java:280) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$Section.renderWidgetString(ModelScreenWidget.java:280) at org.apache.ofbiz.widget.model.ModelScreen.renderScreenString(ModelScreen.java:164) at org.apache.ofbiz.widget.model.ScreenFactory.renderReferencedScreen(ScreenFactory.java:214) at org.apache.ofbiz.widget.model.ModelScreenWidget$DecoratorScreen.renderWidgetString(ModelScreenWidget.java:860) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$Section.renderWidgetString(ModelScreenWidget.java:280) at org.apache.ofbiz.widget.model.ModelScreen.renderScreenString(ModelScreen.java:164) at org.apache.ofbiz.widget.renderer.ScreenRenderer.render(ScreenRenderer.java:136) at org.apache.ofbiz.widget.renderer.ScreenRenderer.render(ScreenRenderer.java:98) at org.apache.ofbiz.widget.renderer.macro.MacroScreenViewHandler.render(MacroScreenViewHandler.java:157) at org.apache.ofbiz.webapp.control.RequestHandler.renderView(RequestHandler.java:1001) at org.apache.ofbiz.webapp.control.RequestHandler.doRequest(RequestHandler.java:653) at org.apache.ofbiz.webapp.control.ControlServlet.doGet(ControlServlet.java:213) at javax.servlet.http.HttpServlet.service(HttpServlet.java:687) at javax.servlet.http.HttpServlet.service(HttpServlet.java:790) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:292) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:52) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.catalina.core.ApplicationDispatcher.invoke(ApplicationDispatcher.java:720) at org.apache.catalina.core.ApplicationDispatcher.processRequest(ApplicationDispatcher.java:466) at org.apache.catalina.core.ApplicationDispatcher.doForward(ApplicationDispatcher.java:391) at org.apache.catalina.core.ApplicationDispatcher.forward(ApplicationDispatcher.java:318) at org.apache.ofbiz.product.category.CatalogUrlServlet.doGet(CatalogUrlServlet.java:153) at javax.servlet.http.HttpServlet.service(HttpServlet.java:687) at javax.servlet.http.HttpServlet.service(HttpServlet.java:790) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:292) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:52) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.ofbiz.webapp.control.ContextFilter.doFilter(ContextFilter.java:324) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.ofbiz.content.content.ContentUrlFilter.doFilter(ContentUrlFilter.java:99) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.ofbiz.product.category.CatalogUrlFilter.doFilter(CatalogUrlFilter.java:338) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:212) at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:106) at org.apache.catalina.authenticator.AuthenticatorBase.invoke(AuthenticatorBase.java:502) at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:141) at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:79) at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:88) at org.apache.catalina.valves.AbstractAccessLogValve.invoke(AbstractAccessLogValve.java:616) at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:528) at org.apache.coyote.ajp.AbstractAjpProcessor.process(AbstractAjpProcessor.java:873) at org.apache.coyote.AbstractProtocol$AbstractConnectionHandler.process(AbstractProtocol.java:670) at org.apache.tomcat.util.net.NioEndpoint$SocketProcessor.doRun(NioEndpoint.java:1520) at org.apache.tomcat.util.net.NioEndpoint$SocketProcessor.run(NioEndpoint.java:1476) at java.util.concurrent.ThreadPoolExecutor.runWorker(ThreadPoolExecutor.java:1149) at java.util.concurrent.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:624) at org.apache.tomcat.util.threads.TaskThread$WrappingRunnable.run(TaskThread.java:61) at java.lang.Thread.run(Thread.java:748)
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Marketing Myopia

by Theodore Levitt,

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Description

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

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Product Details

  • Harvard Business Review P Brand
  • 9781422126011 ISBN-13:
  • 1422126013 ISBN-10:
  • 1422126013 ISBN-10
  • 9781422126011 ISBN-13
  • New Condition
  • Hardback Media
  • 5 business days Generally Ships in
  • 0.5 in * 4.25 in * 6.5 in Dimensions:
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