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Harvard Business Review on Increasing Customer Loyalty (Harvard Business Review Paperback Series)
by Review, Harvard Business
$20.26
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Description
How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
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Product Details
- Harvard Business Review P Brand
- Apr 12, 2011 Pub Date:
- 9781422162521 ISBN-13:
- 1422162524 ISBN-10:
- English Language
- 8.25 in * 0.5 in * 5.5 in Dimensions:
- 0 lb Weight:
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