Skip to content
Home/ Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life
Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life

Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life

No customer reviews yet ISBN 9781433100765

Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life brings together a group of esteemed international scholars to focus on the important, complex, and mutually reinforcing relationships between sport, beer, and gender in fashioning promotional strategies and shaping global cultures of consumption. Collectively, the book examines a well-known social constellation that has received little specific scholarly attention although it sits at the axis of many lines of expanding inquiry in sport studies, media studies, gender studies, cultural studies, consumer studies, and the study of alcohol and substance abuse. The essays gathered here interrogate and trace beer as a commodity as it circumnavigates the circuit of commodification including: (1) institutions and production, (2) texts and representation, and (3) consumption and reception; they explore how it moves from concept to reality, from the private to the public realm, and ultimately its effects on contemporary gendered identity.

About the author

Product details

Pub dateNov 6, 2008
ISBN-101433100762
ISBN-139781433100765
LanguageEnglish
Last updated 2026-03-12 23:02
$53.96
In stock soon — order now to reserve your copy
Delivery by Monday, September 14, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from Commerce
See all
Career Companion: Transportation, Distribution, and Logistics
Contemporary
$41.63
Travel & Tourism Industry: Strategies for the Future
Available
$55.40
Travel & Tourism Industry: Strategies for the Future
The travel and tourism industry has for years had to pursue profits within a flexible, fast-moving, unrestricted environment. Recently, this activity has been characterized by a lack of formal objectives and monitoring systems and a tendency to seize each opportunity as it comes, without considering its long-term impact. In this book top executives from American Express, Sheraton Management Corporation, British Airways and other major travel and tourism companies seek to explain exactly why strategy is essential in today's fiercely competitive environment. Dealing with both 'pure strategy' (representing specific moves) and 'mixed strategy' (the art of deciding the general course a company should follow), the contributors demonstrate that structured and profitable growth requires well-defined direction, based on an analysis of the inherent strengths and weaknesses of the whole organization. This important book will be indispensable to all those studying or working in the travel and tourism industry as well as those concerned with strategic management more generally.
$10.65
Bargaining and Markets
Bargaining and Markets
$141.84
Merchandising Mathematics for Retailing (Revised)
Easterling, Cynthia
$168.54
Case Studies in Contracting and Organization
Oxford University Press
$190.87