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Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research
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Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research

No customer reviews yet ISBN 9781433119507
Published
May 2013
Language
English
$197.17
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Brand New

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About this book

This edited volume shares research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Chapters highlight a significant change in the focus of strategic communications and the struggle of practitioners.

Specifications

PublishedMay 31, 2013
ISBN-101433119501
ISBN-139781433119507
LanguageEnglish

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