Skip to content
Home/ Color in Food: Technological and Psychophysical Aspects
Color in Food: Technological and Psychophysical Aspects

Color in Food: Technological and Psychophysical Aspects

No customer reviews yet ISBN 9781439876930 CRC Press

Controlling, measuring, and "designing" the color of food are critical concerns in the food industry, as the appeal of food is chiefly determined visually, with color the most salient visual aspect. In 2010 at the International Color Association Interim Meeting held in Mar del Plata, Argentina, a multidisciplinary panel of food experts gathered to discuss the importance of color in food from perspectives ranging from chemistry to psychology to engineering. Select individuals from this elite symposium were invited to expand upon their presentations for publication in Color in Food: Technological and Psychophysical Aspects.

The thematic scope of this volume comprises issues related to color research and application in various stages of food production, processing, marketing, purchasing, and consumption. Some of the questions raised in this thought-provoking volume include:

  • What is the color of a glass of wine?
  • What colors work best for "light" or diet products?
  • Is the color measured in food the color we actually see?
  • How does blueberry color change during storage?
  • How are consumers motivated to buy bottled water based on packaging?
  • What are the psychological effects of tablecloths and tray color on diners?

Examining the latest developments in color research and application in relation to food science and technology, the book's multidisciplinary approach makes it a critical resource for food technologists, color researchers, manufacturers of color measurement devices, and chemists and physicists working in the food industry.

About the author

Product details

BrandCRC Press
Pub dateApr 5, 2012
ISBN-101439876932
ISBN-139781439876930
LanguageEnglish
Dimensions9.21 × 1.06 × 6.14 in
Weight2 lb
Last updated 2026-07-28 06:32
$364.13
In stock — ships in 24 hours with free tracking
Delivery by Monday, September 14, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from Food Science - Food Packaging & Processing
See all
Handbook of Dairy Foods Analysis
<p>Dairy foods account for a large portion of the Western diet, but due to the potential diversity of their sources, this food group often poses a challenge for food scientists and their research efforts. Bringing together the foremost minds in dairy research, <b><i>Handbook of Dairy Foods Analysis, Second Edition, </i></b> compiles the top dairy analysis techniques and methodologies from around the world into one well-organized volume. </p><p>Exceptionally comprehensive in both its detailing of methods and the range of dairy products covered, this handbook includes tools for analyzing chemical and biochemical compounds and also bioactive peptides, prebiotics, and probiotics. It describes noninvasive chemical and physical sensors and starter cultures used in quality control. </p><p>This second edition includes four brand-new chapters covering the analytical techniques and methodologies for determining bioactive peptides, preservatives, activity of endogenous enzymes, and sensory perception of dairy foods, and all other chapters have been adapted to recent research. All <strong>other chapters have been thoroughly updated.</strong></p><p>Key Features: </p><ul> <ul> <p> </p> <li>Explains analytical tools available for the analysis of the chemistry and biochemistry of dairy foods</li> <p> </p> <li>Covers a variety of dairy foods including milk, cheese, butter, yogurt, and ice cream</li> <p> </p> <li>Analysis of nutritional quality includes prebiotics, probiotics, essential amino acids, bioactive peptides, and healthy vegetable-origin compounds</li> <p> </p> <li>Includes a series of chapters on analyzing sensory qualities, including color, texture, and flavor.</li> </ul> </ul><p><strong> <br><p>Covering the gamut of dairy analysis techniques, th</p></strong>e book discusses current methods for the analysis of chemical and nutritional compounds, and the detection of microorganisms, allergens, contaminants, and/or other adulterations, including those of environmental origin or introduced during processing. Other methodologies used to evaluate color, texture, and flavor are also discussed.<strong> <br><p>Written by an international panel of distinguished contributors</p></strong> under the editorial guidance of renowned authorities, Fidel Toldrá and Leo M.L. Nollet, this handbook is one of the few references that is completely devoted to dairy food analysis - an extremely valuable reference for those in the dairy research, processing, and manufacturing industries.</p>
$343.92