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Activation Imperative: How to Build Brands and Business by Inspiring Action
by Activation Imperative: How to Build Brands and Business by Inspiring Action
$59.10
Description
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses--from Fortune 500s to local entrepreneurs--can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
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Product Details
- Nov 29, 2016 Pub Date:
- 9781442257047 ISBN-13:
- 1442257040 ISBN-10:
- English Language
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