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Organizational Crisis Communication: A Multivocal Approach

by Organizational Crisis Communication: A Multivocal Approach

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Description

Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out.

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Product Details

  • Oct 19, 2016 Pub Date:
  • 9781446297063 ISBN-13:
  • 1446297063 ISBN-10:
  • English Language