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The Fundamentals of Digital Fashion Marketing
by Clare Harris
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Description
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.
Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton. She is also a tutor for The Open University's Design Thinking course and runs her own design company, Millionsquid.
Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton. She is also a tutor for The Open University's Design Thinking course and runs her own design company, Millionsquid.
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Product Details
- Bloomsbury Academic Brand
- Apr 20, 2017 Pub Date:
- 1474220851 ISBN-10:
- 9781474220859 ISBN-13:
- 216 Pages
- 9 in * 7.9 in * 0.6 in Dimensions:
- 2 lb Weight:
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