Behavioral Economics: Empowering Youth to Make Smart Choices

Kids today are in a media-saturated environment. Even as they are first discovering who they are and learning about the greater world, they are nudged and swayed by media. To help empower children to be resilient and have more self-guidance in their development, we have written a two-book series about choice-making. This book explores the general process of how we make choices, from consciously rational to subconsciously emotional. Through exploratory lessons supplied in each chapter, kids learn the techniques of effective choice-making so that they have the tools to stand against outside sways.