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No-Fail Retail: Merchandising Techniques for Stores
No-Fail Retail: Merchandising Techniques for Stores
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ISBN 9781491756362
iUniverse
- Published
- Nov 2015
- Language
- English
- Size
- 9 × 0.5 × 6 in
$26.64
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Brand New
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About this book
This book presents a practical approach to ensuring your retail store's success with consumers.
It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.
Simple, practical, and illustrated with real photos taken in many countries, this book allows even a small store with a limited budget to stay ahead of global retailers with limitless resources.
Learn how to:
- pick the best location to locate a store;
- make your exterior design inviting;
- set up an ideal atmosphere for purchasing;
- understand about gondola arrangement and planograms;
- analyze your customers
- conduct different types of promotions.
Specifications
PublisheriUniverse
PublishedNov 24, 2015
ISBN-101491756365
ISBN-139781491756362
LanguageEnglish
Dimensions9 × 0.5 × 6 in
Weight1 lb
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