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Digital Type Design for Branding: Designing Letters from Their Source
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Digital Type Design for Branding: Designing Letters from Their Source

by Stephen Boss
No customer reviews yet ISBN 9781498777209
Published
Feb 2018
Language
English
$77.10
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Condition

Brand New

An unread, unused copy: no writing or highlighting, and no missing or damaged pages. Every book we sell is brand new, including our lowest-priced titles.

About this book

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

Key Features

  • A how-to resource for designers to referencee while designing letterforms.
  • The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.
  • How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.
  • This book gives designers a solid footing when designing a series of characters without developing a complete alphabet.
  • Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.

    • Specifications

    PublishedFeb 12, 2018
    ISBN-101498777201
    ISBN-139781498777209
    LanguageEnglish

    Buying from Saanjhi

    • Ships from the USA. Delivery to US addresses only.
    • Free delivery on orders over $35.
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