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Marketing Management Concepts and Tools A Simple Introduction Simple Introductions

by [Erickson, K. H.]

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Description

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.


Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.


Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.

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Product Details

  • CreateSpace Independent P Brand
  • Apr 16, 2014 Pub Date:
  • 9781499141016 ISBN-13:
  • 1499141017 ISBN-10:
  • 59.0 pages Paperback
  • English Language
  • 8 in * 0.14 in * 5.25 in Dimensions:
  • 0 lb Weight: