The Rise of Fashion and Lessons Learned at Bergdorf Goodman

From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position-an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history-the late sixties through the early nineties-the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.
The legendary leader of fashion luxury retail, Ira Neimark, relays how he and his fashion and merchandising team brought Bergdorf Goodman to its fashion leadership position, and how and why Bergdorf helped build the fashion industry during the late Sixties through the early Nineties, one of the most exciting periods in fashion history.
Ira Neimark is a legendary retail executive whose career spans several decades. As Chairman and CEO of Bergdorf Goodman he set records for the company over 17 years of his masterful leadership. The author is director of Hermès of Paris and director emeritus of The Fashion Institute of Technology Foundation.

"No matter what changes in fashion, the lessons Ira Neimark taught me will always be in style." --Michael Kors

"Anyone interested in the fashion business would be wise to read this book and learn" --Calvin Klein

"This is an idea book that points to our current times and the future." --Leonard A. Lauder, Chairman Emeritus, The Estee Lauder Companies

"Who better to take fashion lessons from than Mr Ira Neimark? His new book reminds us of the store's longstanding appeal and stature. Inside are neat anecdotes - an Andy Warhol story here, a Jean-Paul Gaultier one there - charting the rise and rise of Bergdorf Goodman." --Harper's Bazaar.co.uk