In Fashion

Learn about how the fashion industry works to find where in this massive industry you belong.

You'll learn about how and why fashion evolves and changes, the materials used and who creates them, the companies who make apparel, and how fashion marketing helps companies sell their products. Spotlight features focus on careers, innovators, and businesses, using industry examples to show real world situations. A Top 100 Apparel Designers section gives you a quick list of who's who in fashion history, while a glossary and key terms throughout make sure you know what you're talking about.

Key Features Include:
-Fully updated throughout to introduce sustainability practices ingrained in the industry
-More than 250 color images of designers, fashion collections, retailers, and more
-Covers textile trends and innovations as well as omni-channel retail practices

In Fashion STUDIO
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of terms and definitions
- Watch videos that bring chapter topics and career opportunities to life
- Enhance your knowledge with chapter exercises

Teaching Resources
- Instructor's Guide including tips for integrating the STUDIO into a course, sample syllabi, teaching methodology, and grading resources
- A Test Bank offering exams for each chapter
- PowerPoint presentations provide a framework for lectures and include color images from the book
- First Day of Class: Learning with STUDIO PowerPoint presentation

This is an introductory text to all things fashion presented in short, digestible, easy-to-read sections with plenty of industry examples.
Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses.
Elaine Stone was Professor Emerita at the Fashion Institute of Technology (FIT) and founder of the The Enterprise Center, a business training resource for fashion industry professionals, designers, and artists. Stone saw a need for special attention to women entrepreneurs and started the Women's Business Owners Program (WBOP), which has trained over 1,500 women business owners. A member of the college's Fashion Merchandising Management Department since 1975, she brought to FIT extensive retail experience as a buyer, fashion director, merchandise manager, and corporate vice president of department, specialty, and chain stores. Stone was instrumental in setting new directions for both the AAS and BS degree programs at FIT and she was a lead member of teams that established educational liaisons for FIT with countries across Asia. With her knowledge of the global marketplace, she initiated the first trip for students to Asia, visiting Japan, Taiwan, Korea and Hong Kong and also became a lead member of FIT teams that travelled the world to help create educational liaisons in India, Egypt, Japan, Korea, Bolivia, Taiwan and China. Among the many awards Stone has received are the Small Business Leadership Award from the New York City Chamber of Commerce and Industry, the Paul L. Lomax Award for scholarship and leadership in business education from New York University, and a lifetime achievement award from the Department of Commerce.