Skip to content
Home/ Smart Guide to a Smarter Annual Appeal: A Step-By-Step Guide to Planning, Managing, and Improving Yo
Smart Guide to a Smarter Annual Appeal: A Step-By-Step Guide to Planning, Managing, and Improving Yo

Smart Guide to a Smarter Annual Appeal: A Step-By-Step Guide to Planning, Managing, and Improving Yo

by Mehr, Donna C
No customer reviews yet ISBN 9781502852717 CreateSpace Independent Publishing Platform

Your annual appeal is the backbone of your fundraising program. Something this important doesn't deserve to be an afterthought. This guide walks you step-by-step through how to plan, design, budget, write, print, mail, and evaluate an appeal package that will raise more money for your organization. This guide will show you how to: -Create a more valuable mailing list. -Develop accurate budgets and revenue projections. -Craft a compelling letter and reply device. -Communicate with designers and printers. -Increase response rates and average gift. -Manage logistics of segmenting your donors. -Upgrade your donors' giving levels. -Measure and analyze your appeal's performance. Working through these pages will help you avoid being overwhelmed by endless options, save you time, and help you create an appeal that will reengage your donors and grow your relationship with them through the years. Your purchase includes: Free download of the following bonus materials: *82-page step-by-step guide including the 25-page workbook. * Budget Template * Design and Print Template * Production Schedule and Timeline Template. * Evaluation and Analysis Template.

About the author

Product details

BrandCreateSpace Independent Publishing Platform
Pub dateJun 2, 2014
ISBN-101502852713
ISBN-139781502852717
LanguageEnglish
Dimensions11.02 × 0.17 × 8.5 in
Weight0 lb
Last updated 2026-04-25 22:59
$25.43 $29.00 12% off
You save $3.57 · list price $29.00
In stock — ships in 24 hours with free tracking
Delivery by Thursday, September 24, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from Nonprofit Organizations & Charities - Fundraising & Grants
See all
Funded!: Successful Grantwriting for Your Nonprofit
Hoefer, Richard
$63.82
Economics of Philanthropy: Donations and Fundraising
<b>Experts bring economic tools to bear on philanthropic activities, addressing topics that range from the determinants of giving to the effectiveness of fundraising techniques.</b><p>Economists are increasingly aware of the need to better understand philanthropic activities. In this book, economists address a variety of topics related to the economics of philanthropy, ranging from the determinants of giving to the effectiveness of fundraising techniques. The contributions focus on individual motives for giving and volunteering, and in particular how they affect donation outcomes, fundraising decisions, and public policies toward giving. </p><p>Previous research has viewed motives for giving as embedded in formal models of economic behavior with rational agents who maximize their own utility while constrained by a budget. These models, however, have been shown to have poor predictive power, neglecting direct and indirect motives for giving. The contributors consider, among other subjects, the free-riding problem in these models&#x3b; altruistic, direct, and indirect motives for giving, addressed both theoretically and with lab experiments&#x3b; the linear public good game&#x3b; the role of social information&#x3b; the effectiveness of matching gifts and premiums&#x3b; motives for unpaid volunteering&#x3b; subscription models as a way to regulate revenue streams&#x3b; and increasing reliance on public funds.</p><p><b>Contributors <br></b>James Andreoni, Jon Behar, Avner Ben-Ner, Ted Bergstrom, Greg Bose, Sarah Brown, Catherine C. Eckel, Christina Gravert, David H. Herberich, Samantha Horn, Fantingyu Hu, Dean Karlan, Ann-Kathrin Koessler, Benjamin M. Marx, Jonathan Meer, Michael Menietti, Bradley Minaker, Mark Ottoni-Wilhelm, A. Abigail Payne, Maria P. Recalde, Kimberley Scharf, Claudia Schwirplies, Marta Serra-Garcia, Sarah Smith, Karl Taylor, Mette Trier Damgaard, Lise Vesterlund, Laura Villalobos</p>
$37.26
Fundraising in the Creative and Cultural Industries: Leading Effective Fundraising Strategies
Wright, Michelle
$197.80
Fundraising in the Creative and Cultural Industries: Leading Effective Fundraising Strategies
Wright, Michelle
$84.49
Philanthropy and the Future of Science and Technology
Michelson, Evan S
$65.78
Fundraising Reader
Fundraising Reader
$55.39