Unicultural Advantage: The New Cultural Roadmap For Global Business Relationships

With an estimated two billion more people inhabiting the planet in the next twenty years, new solutions are needed to face challenges that are just around the corner.

The Unicultural Advantage will prepare you for that journey.

The goal in cultural training should be to help people adapt to change. However, the issue with the current cultural training methodologies is their dependence on static definitions of cultures and oversimplified bullet points.

Instead of relying on broad stereotypes, the Unicultural methodology is designed to take ethnicity out of the equation, helping you understand the world in the context that it is meant to be seen: truly global.

Showing you what really matters and what doesn't when it comes to intercultural interactions and global travel, this book offers universal strategies for:

• Building relationships
• Relocating abroad
• Working in multinational teams
• Interacting with other cultures

How we go about becoming "global" is one of the most essential questions we face today. The Unicultural Advantage will help you define who you will become in the economic, political, social, and geopolitical spheres of the future.