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Fashion & Luxury Marketing
by Fashion & Luxury Marketing
$214.50
Description
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury.
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Product Details
- Apr 14, 2022 Pub Date:
- 9781526419248 ISBN-13:
- 1526419246 ISBN-10:
- English Language
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