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Strategic Social Marketing: For Behaviour and Social Change

by Strategic Social Marketing: For Behaviour and Social Change

$89.50

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Description

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

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Product Details

  • SAGE Publications Ltd Brand
  • Nov 8, 2019 Pub Date:
  • 9781526446046 ISBN-13:
  • 1526446049 ISBN-10:
  • English Language
  • 9.13 in * 1.3 in * 7.32 in Dimensions:
  • 2 lb Weight: